Took Stephen to see the new Pixar film last week and we were both entranced by it. You can catch a quick summary of the film here.
I loved the fact that they didn't feel the need to pepper it with celebrity voices (in fact, there's no voices at all for the first 45 minutes!), nor wtih clever-clever cross-film-genre references, nor even with a whole bunch of jokes that only the adults will get.
It was, in fact, a rather unusual animated 'kids film'. For a start, it actually feels like a film - it takes itself seriously (not that it's not funny, but it doesn't get shy and start self-parodying). And it's a film that paints a pretty dismal view of humanity and the future for the planet. The opening scene is quite bleak - what you'd expect from a big "disaster earth" movie like "The Day After Tomorrow".
I liked Seth Godin's take on the seeming impossibility of such a film succeeding:
At every turn, Pixar messed up the marketing of their new movie. It has a hard to spell name, no furry characters, not nearly enough dialogue (the first 45 minutes is almost silent), no nasty (but ultimately ridiculous) bad guy, hardly any violence and very little slapstick. Wall-e didn't get a huge Hollywood PR campaign or even a lot of promotion, it doesn't feature any hot stars and as far as I can tell, the merchandising options are quite limited.
Can you imagine the meetings?
Can you imagine the yelling?